From 3PL Chaos to Virgin Atlantic Collabs: How Oliver Co. Scaled Stress-free with Hutch
Hutch replaced 3PL stress with seamless scaling, powering Oliver & Co’s rise to global collabs like Virgin Atlantic.
The Brand
Oliver Co. is a premium design-led D2C accessories brand known for its sleek aesthetic and sustainability-first ethos. Every product is crafted with precision, care, and a commitment to reducing environmental impact.
But as the brand scaled, operational bottlenecks threatened to hold them back.
When operations cant keep up with ambition
Like many scaling brands, Oliver Co. was investing in consistent paid media to grow its audience. With their new-found growth, they needed their operations to scale efficiently in parallel without increasing complexity or cost.
But behind the scenes their 3PL partner was falling short.
“They were so unorganised and made so many mistakes that it ended up being more stressful than doing it myself. They also lost over £1,000 of stock. It was a nightmare.”
The mismatch was clear: a premium, design-led brand paired with a fulfilment provider that couldn't deliver.
That’s when the team made the switch to Hutch, and everything changed.
Hutch delivers calm, clarity and control
From day one, Hutch gave Oliver Co. the operational confidence it had been missing.
“It has freed up my time significantly. I went looking for a 3PL I could trust and was recommended Hutch. Three years on and I haven’t looked back.”
With Hutch in place, Oliver & co. have been able to:
Scale ad spend with peace of mind
Run D2C operations with zero micromanagement
Focus fully on building the brand and product pipeline
Spotlight: Virgin Atlantic x Oliver Co. (2024)
In 2024, Oliver Co. partnered with Virgin Atlantic. A major milestone that placed the brand in front of a global audience and served as a powerful validation of Oliver Co.’s premium positioning and sustainability-first ethos.
With Hutch as a logistics partner, Oliver Co. was able to approach this high-profile partnership with confidence without worrying about delivery delays or logistics errors.
Built for long-term, sustainable growth
After 3+ years together, Hutch remains a foundational part of Oliver Co.’s success — powering growth with precision, speed, and trust.
We asked Matt, Founder of Oliver Co. London, how he’d describe Hutch in three words:
“Professional. Organised. Fast.”
