Case Study
Scaling Modesty With Impact - Imaan Active x Hutch
Imaan Active turned viral growth into lasting impact with Hutch’s flexible fulfillment, freeing them to focus on community, innovation and empowering modest women worldwide.
The Brand
Imaan Active is redefining activewear and swimwear for women who choose to dress modestly. Designed for performance, rooted in style, and powered by inclusivity, the D2C brand delivers apparel that celebrates empowerment and choice, resonating with a global community of modern, modest women.
When Imaan Active went viral, they weren’t just faced with a spike in visibility — they were faced with a logistics problem.
From Viral Moment to Operational Pressure
Imaan Active’s breakthrough moment came when the brand went viral on social media. The social buzz translated into a rapid influx of orders which was a powerful turning point, but one that strained their internal operations.
Packing and shipping became increasingly difficult to manage in-house, eating into valuable time and resources that should have been dedicated to growth strategy, product development, and customer engagement.
The brand explores several warehousing options but these turned out to be expensive, rigid and not built for growing D2C brands.
Imaan Active needed a fulfillment solution that could keep up without compromising their values, margins, or momentum.
A Fulfilment Partner Built for Growth
Partnering with Hutch offered a way forward. With flexible, cost-effective 3PL infrastructure, Hutch provided an automated fulfilment system that could handle scale without sacrificing quality or control.
This provided Imaan Active with:
Seamlessly order fulfilment without delays or order backlogs
Scalable infrastructure to continue growing their brand
Time to focus on product development, customer experience, and community growth
Designed to Move Forward
With Hutch as a partner, Imaan Active has successfully turned a moment of virality into sustained growth. With logistics no longer being a limitation the brand continues delivering on their mission to create modest, high-performance activewear for women around the world.
As the brand continues to expand, innovate, and reach new audiences, Hutch remains the quiet engine that helps it all run smoothly.
