Why Seller Fulfilled Prime (SFP)?
Your Inventory. Prime Power.
Seller Fulfilled Prime (SFP) gives you the best of both worlds - the power of the Amazon Prime badge and the flexibility of fulfilling orders your way.
With Seller Fulfilled Prime (SFP), you can offer Prime’s 1–2 day delivery promise to millions of loyal Amazon shoppers - without the hassle of managing your own warehouse or sending stock to FBA.
Through Hutch, your orders are stored, picked, packed and shipped with Prime-level precision. We handle every step - from integration with Amazon Seller Central to instant tracking uploads - so you stay compliant, efficient and focused on growing your brand.
Key Benefits:
Keep the Prime Badge: Earn the visibility and trust of millions of Prime shoppers.
Reduce Fees: Avoid rising FBA storage and handling costs.
Stay in Control: Manage your own stock, packaging and returns.
Scale Efficiently: Plug into Hutch to meet Amazon’s SFP performance standards with fast, reliable Prime shipping.
Improve Cash Flow: No more long-term FBA storage fees or transfer delays.
How It Works
Prime-Level Fulfilment, Simplified.
Why Choose Hutch?
We Power Prime Performance for Sellers
We Power Prime Performance for Sellers
Hutch is fully enabled for Amazon Seller Fulfilled Prime (SFP), meaning we can pick, pack and dispatch your Prime orders directly from our UK warehouse while meeting all performance requirements. Your customers enjoy the fast Prime service they expect, while you retain greater control over stock, cashflow and listings.
Whether you’re shipping a single SKU or managing a nationwide product catalog, our fulfilment facility and technology are built to keep you SFP-compliant, competitive and profitable.
We don’t just ship orders - we help you win more of them.
By combining fulfilment expertise with advanced technology and real-time data, we help you maximise your Prime potential while protecting your margins and brand identity.
Why Top Amazon Sellers Trust Us
Same-Day Dispatch (Orders before 4pm)
Amazon Buy Shipping Enabled
Integrated Into Our Portal
No FBA Inventory Restrictions
Flexible Stock Control
